Hi there, I'm

Yu-Chieh YU


_


About me >>

About Me.


Yu-Chieh YU | Jasmine

Driving growth through data, strategy, and operational excellence based in Taipei / Hong Kong

Digital Marketing and Data Science graduate with global experience across Europe and Asia, passionate about account management, project management, and business growth.


I have experience in data exploring, cleaning, and manipulating using python & SQL & R. Also, I've created some visualization projects using Power BI & Tableau & Google Looker Studio.


With experience as a business analyst at a French unicorn startup, a category manager at Carrefour, and a product sales intern at Microsoft, I'm equipped with the analytical ability, industry knowledge, and interpersonal skills necessary to succeed in a full-time role.


If you're interested in my profile for opportunities, please don't hesitate to contact me.



See projects >> Contact me >>

My Projects

Project Name Description Skillset Link Last Update
SQL - Nashville Housing Data Cleaning The purpose of this project is to practice cleaning up messay data in a SQL environment. #SQL #DataCleaning #TidySQL #BusinessAnalysis Github Feb. 2023
SQL - COVID Data Exploration Explore the COVID dataset in the SQL environment, where I look into some topic such as, the % of population got infected with covid, the highest death count according to countries, the total death rate around the world etc. #SQL #DataExploration #DataViz #DataWrangling Github Feb. 2023
Tableau - COVID Data Visualization The visualization project aims to show the result of the SQL covid data exploration in a Tableau dashboard. #Dashboard #DataViz #Tableau #DataDesign #DataStorytelling Tableau Feb. 2023
Power BI - AirBnb Host Analysis An interactive data dashboard to analyze Airbnb's overall performance & identify the good and bad hosts from 2008 to 2015. #PowerBi #Dashboard #DataViz #DataDesign #DataStorytelling PowerBI Apr 2023
Google Looker Studio - Rider Activity & Campaign Analysis An interactive Google Looker Studio dashboard to analyze the fictional bike-sharing company "V+" marketing campaign analysis. #GoogleLookerStudio #KPIs #DataViz #MetricsDefine #DataStorytelling PDF Apr. 2023
Project Management - Mazars' Website Improvement A group project dedicated to help Mazar improve their website performance, covers all aspect including, project management methodology, executive summmary, timeline, governance and budget. #ProjectManagement #KPIs #WebsiteImprovement #MetricsDefine PDF Apr. 2023

My Experience

Professional Experience
Marketplace Operations Associate
Uber Eats 		Taipei, Taiwan
07/2024 - Present

  • Operational Performance Management: Monitored real-time marketplace metrics across multiple cities and deployed data-driven campaigns to balance demand and supply, improving delivery reliability during peak disruptions
  • Cross-Functional Project Leadership: Led the rollout of a dynamic incentive system to boost courier availability in severe weather, collaborating with Safety, Policy, Legal, and Operations teams from concept design to post-launch analysis.
  • Framework & Strategy Development: Built standardized real-time monitoring and courier reactivation playbooks using A/B testing insights, cutting decision lead time and increasing active supply hours.
Logistics Analyst Intern
Ankorstore 		Paris, France
06/2023 - 01/2024

  • KPIs Development & Implementation: Developed and implemented KPIs to track carrier performance, ensuring consistent on-time delivery
  • SQL data analysis: Conducted performance analysis by monitoring on-time shipping metrics through SQL data analysis, including extracting and analyzing data from carrier reports and SQL databases for several logistics projects
  • Project Management: Performed process research, identified pain points, brainstormed process improvements, created process flowcharts, presented weekly reports on project performance to stakeholders, and demonstrated progress and outcomes
In Company Project Member
Unilever 		Paris, France
04/2023 - 06/2023

  • Curating an interactive data-driven tool to understand the cost of Last Mile Delivery and Fulfilment Center in Unilever's top 10 markets
Wine Category Manager
Carrefour 		Taipei, Taiwan
08/2021 - 06/2022

  • Performance Analysis: Analyzed monthly category performance to forecast 80+ SKUs of product orders, and ensured product availability for the whole Taiwanese market within 100+ stores
  • Supplier Management: Achieved a 3% reduction in costs by executing product analysis to develop new products, negotiating logistics payment terms, and arranging long-term marketing strategies and in-store promotions with 100+ suppliers
  • Marketing Maximization: Boosted the QoQ growth rate by 5% through organizing one of the biggest events, the 'Spring Wine Fair', and collaborating with influencers to publish on the national product catalogs, mass media, and social media platforms
  • Cross-Functional Collaboration: Coordinated with the business analysis team and a third-party data company to generate data driven insights on market trends for potential products in the alcohol category
Product Sales Intern
Microsoft 		Taipei, Taiwan
07/2020 - 06/2021

  • Product Pitching: Delivered and customized 30+ online/offline lectures (average 80 attendees) that cover all Microsoft software including PowerPoint, Excel, etc. Helped various SMBs and enterprises on the topic of digital transformation
  • Product Marketing: Developed comprehensive FAQ banks catering to client's pain points, featured as the Microsoft product speaker on the official Facebook and YouTube with over 3000 views, also helped companies onboard Microsoft software through webinars, EDM, and hands-on workshops
  • Project KPI Management: Accumulated 1000+ of usages on Microsoft Teams by planning and executing a year-round webinar project named “Microsoft Movie Theater”, defined project KPIs, built monthly reports, and managed 10+ key accounts (D-link, Far Eas Tone, Nissan, etc.)

LinkedIn Campus Ambassador Lead
LinkedIn 		Taipei, Taiwan
09/2020 - 01/2021

  • Leadership: Led a team of 20 people to attract 2000+ new leads into the LinkedIn X Microsoft pool in one month by organizing a series of school events and campaigns, including publishing 3+ videos and 5+ articles on how to use LinkedIn, aiming to raise engagement rate among university students

Marketing E-Commerce Intern
Carrefour 		Taipei, Taiwan
01/2020 - 06/2020

  • Ad Hoc Analyses: Created e-commerce market report with advanced excel functions such as pivot table, Vlookup, and formulas for each campaign to give data-driven innovative recommendations
  • Digital Marketing Content: Gained >5 times new visitors on the carrefour product page by implementing a new approach on the website and cooperating with the business analysis & design team to build new content


Education
Msc in Digital Marketing & Data Science
emlyon business school 		Paris, France
09/2022 - present

    Specialization: Data Science

    • Python (pandas, numpy, matplotlib, seaborn...)
    • SQL, PostgreSQL
    • Dataiku DSS
    • Text mining
    • Data Visualization (Tableau, PowerBI, R shiny)
    • R
    • Google Analytics & Looker Studio

Contact Me.

Avatar
Yu-Chieh YU | Jasmine

Based in Taipei / Hong Kong

Data Science Master Student @ emlyon business school

E-mail: jasmine8670@gmail.com